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| (C) Style Nouveau http://blog.style-nouveau.com/de |
Dr. Jonela Hoxhaj is originally from Albania, but received her Doctorate in Germany,
where she has practiced law for many years. Back during her lawyer days, she was frequently
asked by friends, co-workers and acquaintances about her fabulous style and if
she would provide style advice, which spawned the idea to turn her
long-term passion into a business: Style Nouveau.
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| (C) Style Nouveau http://blog.style-nouveau.com/de |
Style Nouveau offers many services in the realm of
business and personal image & style consulting. Her customers are usually
people who need to look fashionable / good for their jobs, work more than 60
hours a week and do not have time to worry about style, or simply want to
improve their image. Things Jonela hears often: "I lost weight" or
"I always pick the same things and I want to try something else."
Jonela Hoxhaj's first concern is not necessarily
fashion, but psychology. As she mentioned multiple times, you cannot force
someone to wear whatever is fashionable, it must also fit to that
person's personality. Fashion is a type of language or expression and must
embody what the wearer wants to communicate about their personality.
However, she also notes that it is sometimes necessary to coax people out of
their comfort zone, especially in Germany, even more so in Frankfurt. Often,
she encounters people wanting to stick with what the masses wear and there is
an overarching fear of stepping out of that norm. This of course is nonsense,
because fashion as a form of expression should communicate something about
personality. And
every single person is an individual.
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| (C) Style Nouveau http://blog.style-nouveau.com/de |
Dr. Hoxhaj's description of the Frankfurt style:
afflicted with fear. Women wear obligatory pearl earrings, have expensive bags and mostly stick to black, white and grey tones. Men wear suits,expensive coats and Burberry scarves. Although Germany has a huge textile
industry, it is not reflected in the style and fashion of its population. In comparison to countries like Italy, where style is
matter-of-fact and can be seen in every social tier, Germany is lagging. And
the only solution seems to be a question of psychology again: don't be afraid
to look and do something different. It seems that Frankfurt could learn from
the Italians.
Ultimately, her mission is to help bring people to a
point where they can express themselves appropriately with their
clothing.
Make sure to check out the Style Nouveau blog, where Jonela Hoxhaj writes shares her thoughts style, travelling, lifestyle and much more.
And of course, a Frankfurt stylist has a few hot spots for eating and going out.
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