Everyone has that one pair of favorite jeans, because, well, they are just perfect. They sit right and you look amazing in them. And when those jeans become worn-out or even worse...get a hole, you know that you will never find another pair that is quite the same. This is where #1 Jeans comes to the rescue.
#1 Jeans, or Natalie and Marc, started their business about 3 years ago. At first, they were just a couple of students who couldn't afford to buy new jeans and wanted a creative alternative to revamp their closets. Eventually, their intricate and unique stitching caught on with their friends, who also started coming to them with their worn-out denim.
And their business continues to grow, especially with growing interest in and demand for sustainable and upcycled clothing. Not only do they receive jeans from customers in the Frankfurt Rhein-Main region, but received attention nationally. There isn't a hole too big for Natalie and Marc. Take a look at their website, you'll see that they've even repaired practically butt-less jeans.
You can ship them your old jeans or personally come-by and discuss what look you want. Color combinations, stitching patterns, and leaving a couple stylish holes are all up to the customer. While both Natalie and Marc admitted that not all color combinations are what they would personally choose, each pair of jeans is repaired with love or so they also like them. I personally prefer the neutral-colored stitching with grey, black and white. #1 Jeans has a variety of customers ranging from mommies bringing their children's jeans, to opas wanting some holes fixed and students interested in ethical/sustainable clothing.
Advice for upcoming deisgners: Marc and Natalie believe that sometimes the best ideas are the simple ones and that you have to go against trends to be a trendsetter.
And of course, being long-term Frankfurt inhabitants, Natalie and Marc had a few location suggestions:
Also of note, their studio/store-front serves not only as a place where they work, but also as a little art gallery, where artist friends can exhibit their work. While I visited they had a photography exhibit from a friend on display.
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