Boutique: POSH Brückenstraße 54

Tucked away on Brückenstraße, POSH is truly a little gem of a shop. After seeing the inside, it doesn't come to much of a suprise that storeowner Marvin was a former Visual Merchandiser for Ralph Lauren. During my visit, the front-facing showroom was completely decked-out for summer in a jungle theme: wild prints, flashy colors, and flora. The colors and patterns of front showroom changes seasonally, but the calming neutral colors of the back room remain a constant. 

POSH is fresh on the market, and has only been in business for 2 months. It has always been Marvin's dream to have his own shop and Frankfurt was his city of choice to realize this dream. Frankfurt is not only his home, but there is a lot of money to be made in Frankfurt with its banks and big business. Marvin also believes that Frankfurt has style. While the RheinMain metropolitan is not Munich or Düsseldorf, Frankfurt knows how to dress, albeit very put-together, classic and slightly conservative. Yet, Marvin doesn't think these qualities are bad. His description of what he considers the quintessential Frankfurt-style: slim-cut jeans,  ballerina flats, a brand name polo or blouse, and an expensive handbag.  

Yet, his customers are always full of suprises. Sometimes the pieces that he considers "Frankfurt" do not sell and his customers are interested in the loud and colorful pieces. This unpredictable quality to Frankfurt has a lot to do with its internationality: many different cultures means many different fashion influences. As Marvin noted, one place to get a glimpse of this variety is the fleamarket on Saturdays. The conservative business look of Frankfurt seems to be gradually subsiding and Frankfurters are increasingly becoming more fashion-savvy and fashion-interested. 

Marvin chooses  to sell items in his store from labels that he likes to wear. To name a few labels: Concis (clean, minimal), Moschino (playful) and Iceberg (playful, but clean). In addition, POSH has their own label with clothing designed personally by Marvin. To sum it up, Marvin says he just likes to stock "nice things". That is the true concept behind POSH.

One trend that Marvin has noticed after some years of experience in the fashion industry, is that there are no real rules to fashion anymore. With the dawn of street-style and blogging the only thing that matters is variety, as it should, because that is what makes fashion fun.